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Plugin arenaPage Builders

Essential Blocks Pro vs GutenKit Pro

Two Gutenberg block plugins for the WordPress block editor with a lifetime license

Head to head

The measurable facts as bars. Green marks the better value in each row, red the weaker one. There is no overall winner.

  • One-time price

    Cheaper
    Essential Blocks Pro$249 (Weaker value)
    GutenKit Pro$89 (Better value)
    GutenKit Pro is $160 cheaper
  • Sites covered

    More sites
    Essential Blocks Pro100 sites (Better value)
    GutenKit Pro1 site (Weaker value)
    Essential Blocks Pro covers 99 more sites
  • Current discount

    Bigger discount
    Essential Blocks Pro37% (Better value)
    GutenKit Pro15% (Weaker value)
    Essential Blocks Pro has 22 percentage points more off

Side by side, point by point

Every row shows both deals next to each other. Where a figure can be measured, green marks the better value and red the weaker one.

What matters to you?

Mark the points you care about. They stand out in the comparison below; we do not derive a recommendation from them.

Price

One-time priceComparison: Difference $160
Essential Blocks Pro:

$249 (Weaker value)

one-time

GutenKit Pro:

$89 (Better value)

one-time

Regular priceComparison: Different
Essential Blocks Pro:

$399 (Better value)

Currently 37% off

GutenKit Pro:

$105 (Weaker value)

Currently 15% off

License and sites

Sites coveredComparison: Difference 99 sites
Essential Blocks Pro:

100 sites (Better value)

GutenKit Pro:

1 site (Weaker value)

License terms
Essential Blocks Pro:

Visionary Lifetime: 100 sites with lifetime updates and support; the lifetime WPDeveloper Agency Bundle with more plugins costs more.

GutenKit Pro:

Personal lifetime: 1 site with lifetime updates and support; lifetime plans for 5 and unlimited sites cost more.

Yearly plan

Vendor’s yearly planComparison: Same
Essential Blocks Pro:

No yearly plan on record

GutenKit Pro:

No yearly plan on record

Offer

Offer endsComparison: Same
Essential Blocks Pro:

No end date announced

GutenKit Pro:

No end date announced

Sold viaComparison: Same
Essential Blocks Pro:

Official website

GutenKit Pro:

Official website

Ecosystem

CategoryComparison: Same
Essential Blocks Pro: Page Builders
GutenKit Pro: Page Builders
Built forComparison: Same
Essential Blocks Pro:
  • Gutenberg & Blocks
GutenKit Pro:
  • Gutenberg & Blocks

Features

Listed features
Essential Blocks Pro:
  • 70+ blocks, including premium and dynamic blocks
  • WooCommerce blocks for product grids, carousels and details
  • Dynamic tags with ACF support
GutenKit Pro:
  • 74+ blocks and 20+ modules
  • 900+ ready-made templates
  • Mega menu builder with header and footer blocks

Strengths and weaknesses

Strengths
Essential Blocks Pro:
  • 100 sites in the lifetime plan, enough for agency work
  • Lifetime updates and support
  • Free version on wordpress.org to try first
GutenKit Pro:
  • Lifetime updates and support
  • Free version on wordpress.org to try first
  • Lifetime bundles with PopupKit, TableKit and other Wpmet plugins are available
Weaknesses
Essential Blocks Pro:
  • Lifetime is only sold as the 100-site plan, so the entry price is higher
  • Templately access ends after six months
  • The current price is a sale price and may go back up
GutenKit Pro:
  • The Personal lifetime plan covers only 1 site
  • The page says the discount ends soon but gives no end date

Links marked “Ad” are affiliate links. Your price stays the same. Affiliate disclosure

What this comparison is about

Essential Blocks vs GutenKit compares two block libraries that extend the WordPress block editor, so you can build pages without a separate page builder. Essential Blocks Pro by WPDeveloper and GutenKit Pro by Wpmet each bring more than 70 blocks, both start with a free version on wordpress.org, and both sell a lifetime license with updates and support for life. Both are currently offered below their list price.

The differences lie in the license and the focus. Essential Blocks sells lifetime only as its Visionary plan for 100 sites and adds WooCommerce blocks, dynamic tags with ACF support and six months of Templately templates. GutenKit sells a Personal lifetime plan for 1 site, with larger plans for 5 and unlimited sites, and adds a mega menu builder, a query loop builder and more than 900 templates. A comparable yearly plan is on record for neither. The rows below put Essential Blocks vs GutenKit side by side, so you can weigh them yourself.

Questions to weigh for yourself

Each answer names the facts for both sides. Which of them matters for your project is up to you.

  1. How many sites will use the blocks?

    The Essential Blocks lifetime plan covers 100 sites, and there is no smaller lifetime option. The GutenKit Personal lifetime plan covers 1 site, and lifetime plans for 5 and unlimited sites cost more.

  2. Do you build a WooCommerce store?

    Essential Blocks includes WooCommerce blocks for product grids, carousels and product details. For GutenKit, the data names header, footer and post blocks but no WooCommerce blocks.

  3. How do you build menus and post lists?

    GutenKit adds a mega menu builder with header and footer blocks and a query loop builder for dynamic content. Essential Blocks offers dynamic tags with ACF support and global block styles and typography.

  4. How important are ready-made templates?

    GutenKit comes with more than 900 templates. Essential Blocks includes access to more than 6,000 Templately templates, which ends after six months.

How we put deals side by side

Affiliate disclosure
  • Vendor data

    Prices and licenses from the vendor’s page, with check date.

  • No ranking

    We don’t test the plugins ourselves and we don’t rank them.

  • Sides mean nothing

    Whether a deal stands left or right says nothing about it.

  • Marked links

    Affiliate links are marked and never change a single row.

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