Essential Blocks Pro
WPDeveloper
$299
one-time, 100 sites
All duels
Plugin arenaPage Builders
Essential Blocks Pro vs GutenKit Pro
Two Gutenberg block plugins for the WordPress block editor with a lifetime license
GutenKit Pro
Wpmet
$89
one-time, 1 site
Essential Blocks Pro vs GutenKit Pro: head to head
The measurable facts as bars. Green marks the better value in each row, red the weaker one. There is no overall winner.
One-time price
CheaperEssential Blocks Pro$299 (Weaker value)GutenKit Pro is $210 cheaperGutenKit Pro$89 (Better value)Sites covered
More sitesEssential Blocks Pro100 sites (Better value)Essential Blocks Pro covers 99 more sitesGutenKit Pro1 site (Weaker value)Current discount
Bigger discountEssential Blocks Pro25% (Better value)Essential Blocks Pro has 10 percentage points more offGutenKit Pro15% (Weaker value)Saved over 5 years
Saves moreEssential Blocks Pro$1,446 (Better value)Essential Blocks Pro saves $1,310 more over 5 yearsGutenKit Pro$136 (Weaker value)Lifetime pays off after
Pays off soonerEssential Blocks Pro11 months (Better value)Essential Blocks Pro pays off 13 months soonerGutenKit Pro24 months (Weaker value)
Essential Blocks Pro vs GutenKit Pro: side by side, point by point
Every row shows both deals next to each other. Where a figure can be measured, green marks the better value and red the weaker one.
What matters to you?
Mark the points you care about. They stand out in the comparison below; we do not derive a recommendation from them.
Price
- One-time priceComparison: Difference $210
- Essential Blocks Pro:
$299 (Weaker value)
one-time
- GutenKit Pro:
$89 (Better value)
one-time
- Regular priceComparison: Different
- Essential Blocks Pro:
$399 (Better value)
Currently 25% off
- GutenKit Pro:
$105 (Weaker value)
Currently 15% off
License and sites
- Sites coveredComparison: Difference 99 sites
- Essential Blocks Pro:
100 sites (Better value)
- GutenKit Pro:
1 site (Weaker value)
- License terms
- Essential Blocks Pro:
Visionary Lifetime: one-time payment for 100 sites with lifetime updates and support and a 14 day refund window. It is the only lifetime tier for the plugin alone; the lifetime agency bundle from WPDeveloper with more plugins is sold separately.
- GutenKit Pro:
Personal lifetime: one-time payment for 1 site with lifetime updates and support and a 14 day refund window. Lifetime plans for 5 and unlimited sites are also available.
Yearly plan
- Vendor’s yearly planComparison: Difference $304
- Essential Blocks Pro:
$349 per year
- GutenKit Pro:
$45 per year
- Cost over the years
- Essential Blocks Pro:
What the annual plan has cost by the end of each year, against the one-time price. Total cost of the annual plan compared with the lifetime price Period Annual plan, total Lifetime Difference Year 1 $349 $299 You save $50 Year 2 $698 $299 You save $399 Year 3 $1,047 $299 You save $748 Year 4 $1,396 $299 You save $1,097 Year 5 $1,745 $299 You save $1,446 - GutenKit Pro:
What the annual plan has cost by the end of each year, against the one-time price. Total cost of the annual plan compared with the lifetime price Period Annual plan, total Lifetime Difference Year 1 $45 $89 Lifetime costs $44 more Year 2 $90 $89 You save $1 Year 3 $135 $89 You save $46 Year 4 $180 $89 You save $91 Year 5 $225 $89 You save $136 - One-time payment pays off afterComparison: Difference 13 months
- Essential Blocks Pro:
11 months (Better value)
against $349 per year
- GutenKit Pro:
24 months (Weaker value)
against $45 per year
Offer
- Offer endsComparison: Same
- Essential Blocks Pro:
No end date announced
- GutenKit Pro:
No end date announced
- Sold viaComparison: Same
- Essential Blocks Pro:
Official website
- GutenKit Pro:
Official website
- Price checkedComparison: Same
- Essential Blocks Pro:
- GutenKit Pro:
Ecosystem
- CategoryComparison: Same
- Essential Blocks Pro: Page Builders
- GutenKit Pro: Page Builders
- Built forComparison: Same
- Essential Blocks Pro:
- Gutenberg & Blocks
- GutenKit Pro:
- Gutenberg & Blocks
Features
- Listed features
- Essential Blocks Pro:
- 70+ blocks, including premium and dynamic blocks
- WooCommerce blocks for product grids, carousels and details
- Dynamic tags with ACF support
- GutenKit Pro:
- 74+ blocks and 20+ modules
- 900+ ready-made templates
- Mega menu builder with header and footer blocks
Strengths and weaknesses
- Strengths
- Essential Blocks Pro:
- 100 sites in the lifetime plan, enough for agency work
- Lifetime updates and support
- Free version on wordpress.org to try first
- GutenKit Pro:
- Lifetime updates and support
- Free version on wordpress.org to try first
- Lifetime bundles with PopupKit, TableKit and other Wpmet plugins are available
- Weaknesses
- Essential Blocks Pro:
- Lifetime is only sold as the 100-site plan, so the entry price is higher
- Templately access ends after six months
- The current price is a sale price and may go back up
- GutenKit Pro:
- The Personal lifetime plan covers only 1 site
- The page says the discount ends soon but gives no end date
- Works only in the block editor, not with other page builders
Links marked “Ad” are affiliate links. Your price stays the same. Affiliate disclosure
Essential Blocks Pro vs GutenKit Pro: what this comparison is about
Essential Blocks vs GutenKit compares two block libraries that extend the WordPress block editor, so you can build pages without a separate page builder. Essential Blocks Pro by WPDeveloper and GutenKit Pro by Wpmet each bring more than 70 blocks, both start with a free version on wordpress.org, and both sell a lifetime license with updates and support for life. Both are currently offered below their list price.
The differences lie in the license and the focus. Essential Blocks sells lifetime only as its Visionary plan for 100 sites and adds WooCommerce blocks, dynamic tags with ACF support and six months of Templately templates. GutenKit sells a Personal lifetime plan for 1 site, with larger plans for 5 and unlimited sites, and adds a mega menu builder, a query loop builder and more than 900 templates. A comparable yearly plan is on record for neither. The rows below put Essential Blocks vs GutenKit side by side, so you can weigh them yourself.
Essential Blocks Pro vs GutenKit Pro: the main differences
Essential Blocks vs GutenKit is a choice between two WordPress block plugins that stay inside the native block editor. Essential Blocks Pro by WPDeveloper is a block library with more than 70 blocks for content, marketing, forms and WooCommerce stores, plus dynamic tags with ACF support. GutenKit Pro by Wpmet describes itself as a page builder in the editor, with 74+ blocks and 20+ modules.
The workflow differs as well. Essential Blocks lets you turn individual blocks on or off and sets global block styles and typography, so pages share one look. GutenKit adds layout tools such as a mega menu builder, header, footer and post blocks, a query loop builder, one-page scroll, parallax and sticky effects. Both belong to a larger plugin family, with bundles from each vendor.
Who Essential Blocks Pro suits and who GutenKit Pro suits
Essential Blocks Pro fits agencies and freelancers who build up to 100 sites on the block editor and want one lifetime license for all of them. The data also points to WooCommerce stores that need product grids, carousels and product details as blocks, and to sites that pull content from ACF fields through dynamic tags. Teams that care about consistent global styles find them built in.
GutenKit Pro suits block editor users with a single site who want page builder tools without leaving Gutenberg. It fits sites that need a mega menu, custom headers and footers or post lists built with a query loop, and designers who like to start from more than 900 templates and add parallax, sticky or glassmorphism effects. Larger lifetime plans cover 5 or unlimited sites.
Free versions first: testing Essential Blocks Pro and GutenKit Pro before the lifetime deal
Both block plugins have a free version on wordpress.org, so you can test the editor workflow before you buy the lifetime deal. Install the free Essential Blocks or the free GutenKit on a staging site, build one real page and check how the blocks feel in daily work. The Pro version then unlocks the premium blocks and features listed in the comparison.
When you upgrade, look at what is limited in time. With Essential Blocks Pro, access to the Templately templates ends after six months, while blocks, updates and support stay for life. GutenKit Pro includes lifetime updates and support on every lifetime plan, but its pricing page says the discount ends soon without naming a date, so check the price on the day you buy.
Essential Blocks Pro or GutenKit Pro: questions to weigh for yourself
Each answer names the facts for both sides. Which of them matters for your project is up to you.
How many sites will use the blocks?
The Essential Blocks lifetime plan covers 100 sites, and there is no smaller lifetime option. The GutenKit Personal lifetime plan covers 1 site, and lifetime plans for 5 and unlimited sites cost more.
Do you build a WooCommerce store?
Essential Blocks includes WooCommerce blocks for product grids, carousels and product details. For GutenKit, the data names header, footer and post blocks but no WooCommerce blocks.
How do you build menus and post lists?
GutenKit adds a mega menu builder with header and footer blocks and a query loop builder for dynamic content. Essential Blocks offers dynamic tags with ACF support and global block styles and typography.
How important are ready-made templates?
GutenKit comes with more than 900 templates. Essential Blocks includes access to more than 6,000 Templately templates, which ends after six months.
Essential Blocks Pro vs GutenKit Pro: frequently asked questions
Short answers from the vendor data. Prices and dates match the comparison above.
Essential Blocks Pro costs $299 one-time for 100 sites, GutenKit Pro costs $89 one-time for 1 site. Both are one-time payments from the vendors’ own pricing pages, checked on Oct 4, 2026.
Yes. The vendors also sell yearly plans: $349 per year for Essential Blocks Pro and $45 per year for GutenKit Pro. Measured against them, the lifetime price of Essential Blocks Pro pays off after 11 months, that of GutenKit Pro after 24 months.
No. Both plugins extend the WordPress block editor itself, so you build pages with blocks instead of a separate page builder. Essential Blocks Pro adds more than 70 blocks, and GutenKit Pro adds 74+ blocks and 20+ modules that turn the editor into a page builder.
Yes. The Pro version of Essential Blocks includes dynamic tags with ACF support, so blocks can show values from your custom fields. For GutenKit Pro, the data names dynamic content and a query loop builder for post lists, but it does not mention ACF support.
Yes. GutenKit lists parallax, sticky content and glassmorphism effects as well as one-page scroll and animation effects. The feature list of Essential Blocks Pro focuses on premium and dynamic blocks, WooCommerce blocks and global styles and does not name such effects. If motion on scroll matters to you, test it in the free versions first.
Both vendors sell larger lifetime bundles. WPDeveloper offers a lifetime agency bundle with more of its plugins, and Wpmet offers lifetime bundles with PopupKit, TableKit and other plugins. The bundles cost more than the single plugin licenses compared here, so they matter mainly when you would use several plugins from the same vendor.
This page names no overall winner between Essential Blocks Pro and GutenKit Pro. In the comparison, green and red mark the better and the weaker value for each measurable point, such as price, sites and payback. The questions to weigh show which facts matter for which kind of project, so you can decide what fits yours.
How we put deals side by side
Affiliate disclosureVendor data
Prices and licenses from the vendor’s page, with check date.
No ranking
We don’t test the plugins ourselves and we don’t rank them.
Sides mean nothing
Whether a deal stands left or right says nothing about it.
Marked links
Affiliate links are marked and never change a single row.
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