BetterLinks Pro

BetterLinks Pro costs $279 once for unlimited sites. The annual plan costs $187 a year, so the lifetime license pays for itself after 18 months. Over five years you save $656 compared with renewing every year.

Yes, if you run affiliate sites or manage links on many WordPress sites and would otherwise combine a redirect plugin, a link checker and a link shortener. The lifetime license covers unlimited sites with updates and support for life, so it pays off fastest when you roll it out across many projects instead of renewing the yearly plan.

For a single small site it is a lot of tool. Lifetime is only sold as the unlimited Agency plan, so you pay for capacity you might never use. Start with the free plugin: if short links and redirects are all you need, it may be enough. Once you want automatic keyword links, broken link checks and split tests, Pro is the step up.

The free BetterLinks plugin on wordpress.org runs on 20,000+ sites. It covers short, branded links and redirects with click tracking, which is enough to clean up affiliate links on a single site.

BetterLinks Pro adds automatic keyword linking, a broken link checker, split testing between two targets, an affiliate link disclosure and a Google Analytics integration. You manage 301, 302 and 307 redirects in the same dashboard, so one plugin replaces several smaller ones.

Dead links frustrate visitors and waste crawl budget, and on affiliate sites every broken link costs revenue. A broken link checker finds them before visitors and search engines do. Combined with click analytics you see which links are used and which internal links deserve a better place.

Link management never ends: new posts, new partners and changed URLs keep the tool busy for as long as the site runs. WPDeveloper offers the Agency plan as a one-time lifetime license for unlimited sites, with updates and support included.

You install the Pro plugin next to the free version and activate the license. Add your existing redirects, run the first broken link scan and set up keyword rules for your most important pages. The refund window is 14 days under the conditions of the vendor’s refund policy.

Sites

unlimited sites

Updates

For life

Support

For life

Money back guarantee

14 days

Taken from the vendor’s pricing page, like the price above.

On the market since

2021

Active installs

20,000+ free version on wordpress.org

Rating

4.8 out of 5 on wordpress.org

Current version

3.1.4

Last update

Sep 22, 2026

Figures from the public plugin directory, checked on Oct 4, 2026. wordpress.org listing(opens in a new tab)