For vendors
Black Friday Marketing for WordPress Plugins: Plan Your Lifetime Deal
Black Friday marketing for WordPress plugins starts weeks before the sale, when buyers begin to compare prices and make their shortlist. This guide is for plugin and theme vendors: when to plan your 2026 sale, how to offer a lifetime deal buyers trust, which price rules apply to a discount, and what a spot on our Black Friday page gives you. Every date and price here comes from our own booking data.
- 6 min read
- Updated
- Prices checked on Sep 14, 2026
Links marked “Ad” are affiliate links. Your price stays the same. Affiliate disclosure
Key takeaways
- Our Black Friday page runs from Nov 23, 2026 to Dec 1, 2026, and every page of lifetimewp points to it from Nov 13, 2026.
- The page sells 30 spots, one time payments from $200 to $1,000, and a booked spot stays on the page for good.
- A spot can show your Black Friday price, a coupon code and a sales line, each until its end date.
- A strike-through price only appears with the lowest price of the last 30 days, so buyers see an honest discount.
- Partners save up to 50% on every spot with Partner Gold billed yearly.
When to plan your WordPress plugin Black Friday sale
Black Friday 2026 falls on Nov 27, 2026, Cyber Monday on Nov 30, 2026. Buyers start looking earlier, and so does our site: from Nov 13, 2026 to Dec 4, 2026, the announcement bar, the navigation, the homepage, the catalog, the deal pages and the blog all point to our WordPress Black Friday deals page.
- NowDecide your offer: a discount on an existing lifetime tier or a lifetime license that only exists during the sale.
- Before Nov 13, 2026Book your spot and send us the sale price with its source page, a coupon code and a short sales line.
- Nov 13, 2026Site-wide promotion starts, and buyers begin to build their shortlist.
- Nov 23, 2026 to Dec 1, 2026Your sale runs. Price and coupon show on your spot until the end dates you gave us.
- After Cyber MondayYour spot stays on the page with your regular lifetime price.
Black Friday lifetime deal: discount or a new lifetime tier
Most WordPress vendors cut the price of their annual plans on Black Friday. Buyers who come to lifetimewp are looking for something else: one payment and no renewal. Our Black Friday lifetime deals guide tells them to compare a first year discount with a lifetime license, so a lifetime offer has the stronger case here.
If you already sell a lifetime tier, a lower price on that tier is the simplest offer. Buyers compare it with the regular price and with your annual plan. LatePoint, for example, shows $199 instead of $249 on its pricing page, and our deal page shows both prices and the payback against the annual plan.
LatePoint
Booking & Appointments
Appointment booking with calendar sync, reminders, online payments and dashboards for staff.
Get deal: LatePoint(opens in a new tab)$199 one-timeRegular price:
$24920% off the regular pricepays off after 25 mo.
Black Friday discount strategy: show a discount buyers trust
We take every price from your official pricing page, with its source and the date we checked it. For a Black Friday price we also need the date it ends. A struck-through price with a percentage only appears if you tell us the lowest price of the last 30 days. Without it, the sale price stands alone with its source.
Black Friday deal directory: what a spot on our page includes
The Black Friday page is a directory of lifetime deals, sold as 30 spots in rows of three. The higher the row, the more visible the spot: the top row costs $1,000, the last $200. You pay once by invoice, there is no renewal, and all prices are net in US dollars.
Combine the spot with a partner plan
While a partner plan for WordPress vendors runs, every Black Friday spot costs less: Silver saves 10% with monthly and 20% with yearly billing, Gold 20% and 50%. Gold also includes one spotlight week on the homepage every month, which you can place in the Black Friday week.
Yearly plans include newsletter ads, and we pick the issue together, for example the one before Black Friday. The main ad sits at the top of the issue in English and German. How partner plans work in general is in our guide to promoting your WordPress plugin.
Measure your Black Friday campaign
Every click from the Black Friday page reaches your site with utm_source=lifetimewp, utm_medium=referral and utm_campaign=black-friday. Filter by that campaign in your own analytics and you see visits and sales from the spot on their own. If your affiliate network redirects on its own, we keep its link unchanged so the commission is tracked.
Black Friday coupon code or plain sale price?
A plain sale price is easier for buyers: no code to copy, no field to find at checkout. A coupon code helps when you want to see which channel brought the sale, or when you give our readers something extra. On our page, the code appears next to your deal together with what it does, only during the dates you give us.
Checklist for your WordPress plugin Black Friday sale
- OfferLifetime tier with a lower price, or a lifetime license only for the sale.
- Pricing pageSale price, end date, site limit, support and refund window visible on one page.
- 30 day priceNote the lowest price of the last 30 days if you want a strike-through price.
- CouponDecide whether you use a code, and set its start and end date.
- SpotPick a row and book before Nov 13, 2026.
- AnalyticsPrepare a view filtered by utm_campaign=black-friday.
Frequently asked questions
When should WordPress plugin vendors start Black Friday marketing?
Before Nov 13, 2026, when our site-wide promotion starts. Your offer, prices and coupon should be ready by then.
How much does a Black Friday spot cost?
Between $200 and $1,000, paid once, depending on the row. Partners get up to 50% off.
Does my spot disappear after Cyber Monday?
No. The spot stays on the page for good, with your regular lifetime price once the sale price has ended.
Can I list a discount on an annual plan?
No. The page and the catalog only show lifetime licenses, so your offer needs a one time price.
Why is there no strike-through price on my spot?
We only show one when you give us the lowest price of the last 30 days, as German price rules require. Without it, the sale price appears alone with its source.
Book your Black Friday spot
30 spots from $200, paid once and listed for good.
