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Promote Your WordPress Plugin: Reach Buyers Who Compare Lifetime Deals

To promote your WordPress plugin to people who are about to buy, go where they compare lifetime licenses. lifetimewp lists 71 WordPress lifetime deals with prices checked on the vendor’s own page, in English and German. This guide shows what a listing, an ad package and a partner plan give you as a plugin or theme vendor, what each costs and how you measure the result in your own analytics.

  • 8 min read
  • Updated
  • Prices checked on Sep 14, 2026

Links marked “Ad” are affiliate links. Your price stays the same. Affiliate disclosure

Contents · 10 sections
  1. Why lifetimewp
  2. Free listing
  3. Affiliate program
  4. Ad packages
  5. Partner plans
  6. Search ads: the first result for your keywords
  7. Newsletter ads in English and German
  8. Partner discount on ads and Black Friday spots
  9. Black Friday spots
  10. Measure results
  11. Two languages
  12. Which option
  13. Checklist
  14. FAQ

Key takeaways

  • A free listing puts your lifetime deal among 71 checked deals, after we verify price and license on your pricing page.
  • Ad packages start at $89 a week, partner plans at $99 a month for placements that run the whole term.
  • Partner Gold adds 5 search keywords, newsletter ads with yearly billing and 50% off ad packages and Black Friday spots.
  • Every click leaves with utm_source=lifetimewp, so you see the traffic and the sales in your own analytics.
  • Every placement runs on the English and the German pages and is always labelled as sponsored.
  • 71 lifetime deals with verified prices

  • 5 search keywords in Partner Gold

  • 50% off ads with Gold, billed yearly

Why promote your WordPress plugin where buyers compare deals

Most WordPress plugin marketing aims at people who are still learning about a problem. Visitors of lifetimewp are one step further: they compare prices, site limits and license terms and then click through to buy. That is why every deal page ends in a button to the vendor, and why our guide to WordPress lifetime deals explains how to judge an offer before paying.

Buyers also check how fast a lifetime license pays off against the annual plan. Our lifetime vs subscription calculation does that for every deal with an annual price, and the lifetime deal checklist walks them through support, refunds and site limits. A clear pricing page with these facts makes your deal easy to recommend.

Free listing: how your lifetime deal gets into the catalog

Listing a deal costs nothing. Send it through the contact form for vendors, and we check the price and the license on your official pricing page before it goes live. Each deal page then shows the lifetime price, the annual price, the site limit, the license terms, pros and cons and the date we checked it. This is how a listing looks in the catalog of WordPress lifetime deals:

  • Fluent Forms Pro

    WPManageNinjaForms

    Form builder with conditional logic, calculations, payment forms and 60+ integrations.

    $279 one-timeRegular price: $34920% off the regular price

    pays off after 43 mo.

    Get deal: Fluent Forms Pro(opens in a new tab)

If your plugin also has an annual plan, the deal page calculates when the lifetime license pays for itself. For Fluent Forms Pro that is after 43 months, a number buyers see right next to the price.

Fluent Forms Pro: lifetime price vs. annual plan

What the annual plan adds up to, measured against the one-time price.

Compared with the $79/year plan, it pays for itself after 43 months and saves $116 over five years.

Total cost of the annual plan compared with the lifetime price
PeriodAnnual plan, totalLifetimeDifference
After 1 year$79$279Lifetime costs $200 more
After 3 years$237$279Lifetime costs $42 more
After 5 years$395$279You save $116

Affiliate program or coupon: featured in the catalog

If you run an affiliate program, tell us about it in the same form. Deals with an affiliate link carry the Featured mark, come first in the default sort of the catalog and are eligible for the featured row on the homepage. The button then carries an “Ad” label, as our disclosure explains. Exclusive coupons for our readers are welcome too.

For a launch, a price drop or a sale, book an ad package for WordPress vendors for one or more weeks. Longer terms cost less per week. Each package is a set of highlighted placements:

  • Starter, $89 a week

    Highlighted cards at the top of the catalog and on category pages, plus a recommendation next to the price box on every deal page.

  • Growth, $159 a week

    Everything in Starter plus the spotlight slider directly below the hero of the homepage.

  • Premium, $299 a week

    Every placement at once: the announcement bar on every page and the slide-in card on top.

Partner plans: WordPress plugin marketing all year

Ad packages run for weeks, partner plans for WordPress vendors run for the whole term. Partner Silver costs $99 a month and keeps a highlighted recommendation on the deal pages. Partner Gold costs $299 a month and adds the top of the catalog, one spotlight week on the homepage and one slide-in card week every month. Yearly billing costs ten monthly prices: $990 for Silver, $2,990 for Gold.

Slots are limited so every partner stays visible: at most 40 Silver and 10 Gold partners at the same time.

Search ads: the first result for your keywords

Silver includes 2 and Gold 5 search keywords. When a visitor searches the catalog for one of them, your product appears above the regular results. Up to three vendors share a keyword, Gold before Silver. Keywords describe your product: its category, its platform or a feature on its deal page. Brand names of other products are not for sale.

Newsletter ads in English and German

With yearly billing, both plans include newsletter ads. Silver gets a partner tip with logo, one line and a link, once a quarter. Gold adds a main ad once a quarter, a large card at the very top of the issue, separated from our own content by an “End of ad” line. Every address on the list was confirmed by its owner, and your ad runs in the English and the German edition.

Partner discount on ads and Black Friday spots

While your plan runs, every ad package and every Black Friday spot costs less. Silver saves 10% with monthly and 20% with yearly billing, Gold 20% and 50%.

Black Friday spots for WordPress plugin vendors

Black Friday is when most buyers plan a lifetime purchase. Our WordPress Black Friday deals page sells a fixed number of spots, and the earlier rows cost more because they are seen first. Buyers prepare with our Black Friday lifetime deals guide, which links to that page.

Measure what your WordPress plugin marketing brings

Every link to your product runs through our own redirect, which counts the click and adds utm_source=lifetimewp, utm_medium=referral and the placement as utm_campaign. In your own analytics you filter by that source and see visits, trials and sales from each placement.

On our side, we count how often your ad was seen, when at least half of it stays in view for a second, and how often it was clicked, per placement and period. Partners get these numbers as a report. The counting runs on our own Plausible server without cookies and without following any visitor.

Reach English and German WordPress buyers at once

Every deal page, every category and every placement exists in English and German. One booking reaches international buyers and the German speaking market in Germany, Austria and Switzerland. Buyers can compare two plugins side by side in the Arena, and category pages such as WordPress form plugins with a lifetime license group every deal by use case.

Structured data, a sitemap with every page and an llms.txt help search engines and AI assistants find the catalog, and your deal page with it.

Which option fits your WordPress plugin

  • You have a lifetime deal and a small budget

    Start with the free listing and the badge. With an affiliate program, your deal is featured as well.

  • You launch a product or run a sale

    Book an ad package for the weeks around it, or a Black Friday spot in November.

  • You want a steady presence

    Partner Silver keeps you on the deal pages and in the search results for $99 a month.

  • You want maximum reach

    Partner Gold with yearly billing: every monthly placement, 5 keywords, newsletter main ads and 50% off every extra booking.

Advertise for a few weeks

Three ad packages and the Black Friday spots, with free slots shown live.

See ad packages

Checklist: promote your WordPress plugin on lifetimewp

  1. Pricing pageShow the lifetime price, the site limit and the support period on your official pricing page, so we can verify them.
  2. Submit the dealSend it through the contact form. The listing is free.
  3. Affiliate programMention it in the request if you have one, together with any coupon for our readers.
  4. BadgeAdd the badge to your pricing page once the deal is live.
  5. PlacementPick an ad package for a campaign or a partner plan for the whole year.
  6. AnalyticsFilter by utm_source=lifetimewp and compare the traffic with our report.

Frequently asked questions

How do I promote my WordPress plugin on lifetimewp?

Submit your lifetime deal for a free listing, then add an ad package or a partner plan if you want more visibility. We verify price and license on your pricing page before the deal goes live.

How much does it cost to advertise a WordPress plugin here?

The listing is free. Ad packages start at $89 a week, partner plans at $99 a month or $990 a year. All prices are net and in US dollars.

Can I list my plugin without a lifetime license?

No. The catalog only lists plugins and themes you can buy with a one time payment, because that is what our visitors are looking for.

How do I see the results of my ad?

Every click carries lifetimewp as its utm source, so you see visits and sales in your own analytics. Partners also get a report of impressions and clicks per placement.

Does advertising change your reviews and comparisons?

No. Ads are always labelled and stay apart from the editorial content. Prices, license terms and comparisons come from the vendor’s own page, whether a vendor advertises or not.

Become a lifetimewp partner

Silver from $99 a month, Gold with search keywords and newsletter ads. Cancellable to the end of the term.

Compare partner plans

Ads don’t buy a review

Which deals appear in a guide and which drawbacks we name is an editorial decision. Affiliate links and booked placements never change what we write. Affiliate disclosure

Keep reading

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    Black Friday Marketing for WordPress Plugins: Plan Your Lifetime Deal

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