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Cover image: Promote Your WordPress Plugin: Reach Buyers Who Compare Lifetime Deals

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Promote Your WordPress Plugin: Reach Buyers Who Compare Lifetime Deals

To promote your WordPress plugin to people who are about to buy, go where they compare lifetime licenses. lifetimewp lists 200 WordPress lifetime deals with prices checked on the vendor’s own page, in English and German. This guide shows what a listing, a partner plan and a Black Friday spot give you as a plugin or theme vendor, what each costs and how you measure the result in your own analytics.

Links marked “Ad” are affiliate links. Your price stays the same.

Key takeaways

  • A free listing puts your lifetime deal among 200 checked deals, after we verify price and license on your pricing page.
  • Partner plans start at $200 a month, billed yearly, with placements that run the whole year and one price for every vendor.
  • Partner Gold adds 5 search keywords, newsletter main ads and 50% off Black Friday spots.
  • Every click leaves with utm_source=lifetimewp, so you see the traffic and the sales in your own analytics.
  • Every placement runs on the English and the German pages and is always labelled as sponsored.
  • 200 lifetime deals with verified prices

  • 5 search keywords in Partner Gold

  • 50% off Black Friday spots with Gold, yearly

Why promote your WordPress plugin where buyers compare deals

Most WordPress plugin marketing aims at people who are still learning about a problem. Visitors of lifetimewp are one step further: they compare prices, site limits and license terms and then click through to buy. That is why every deal page ends in a button to the vendor, and why our guide to WordPress lifetime deals explains how to judge an offer before paying.

Buyers also check how fast a lifetime license pays off against the annual plan. Our lifetime vs subscription calculation does that for every deal with an annual price, and the lifetime deal checklist walks them through support, refunds and site limits. A clear pricing page with these facts makes your deal easy to recommend.

Free listing: how your lifetime deal gets into the catalog

Listing a deal costs nothing. Send it through the contact form for vendors, and we check the price and the license on your official pricing page before it goes live. Each deal page then shows the lifetime price, the annual price, the site limit, the license terms, pros and cons and the date we checked it. This is how a listing looks in the catalog of WordPress lifetime deals:

If your plugin also has an annual plan, the deal page calculates when the lifetime license pays for itself. For Fluent Forms Pro that is after 43 months, a number buyers see right next to the price.

Fluent Forms Pro: lifetime price vs. annual plan

What the annual plan adds up to, measured against the one-time price.

Compared with the $79/year plan, it pays for itself after 43 months and saves $116 over five years.

Total cost of the annual plan compared with the lifetime price
PeriodAnnual plan, totalLifetimeDifference
After 1 year$79$279Lifetime costs $200 more
After 3 years$237$279Lifetime costs $42 more
After 5 years$395$279You save $116

Affiliate program or coupon: featured in the catalog

If you run an affiliate program, tell us about it in the same form. Deals with an affiliate link carry the Featured mark, come first in the default sort of the catalog and are eligible for the featured row on the homepage. The button then carries an “Ad” label, as our disclosure explains. Exclusive coupons for our readers are welcome too.

Advertising for WordPress vendors runs through partner plans. There are no single weeks to book: one monthly price keeps your product visible for the whole term, and every vendor pays the same. These are the placements:

  • Deal pages, in Silver and Gold

    A highlighted recommendation next to the price box on every deal page, for the whole term.

  • Top of the catalog, in Gold

    Highlighted cards above the results in “All deals” and on every category page.

  • Homepage spotlight and slide-in card, in Gold

    One week a month each, timed around your launch or sale.

Partner plans: WordPress plugin marketing all year

Partner plans for WordPress vendors run for one year and are billed upfront. Partner Silver costs $200 a month, covers up to 5 plugins of one vendor and keeps a highlighted recommendation on the deal pages. Partner Gold costs $500 a month, covers up to 12 plugins and adds the top of the catalog, one spotlight week on the homepage and one slide-in card week every month. Billed yearly, that is $2,400 for Silver and $6,000 for Gold.

Slots are limited so every partner stays visible: at most 40 Silver and 10 Gold partners at the same time.

Search ads: the first result for your keywords

Silver includes 2 and Gold 5 search keywords. When a visitor searches the catalog for one of them, your product appears above the regular results. Up to three vendors share a keyword, Gold before Silver. Keywords describe your product: its category, its platform or a feature on its deal page. Brand names of other products are not for sale.

Newsletter ads in English and German

Both plans include newsletter ads. Silver gets a partner tip with logo, one line and a link, once a quarter. Gold adds a main ad once a quarter, a large card at the very top of the issue, separated from our own content by an “End of ad” line. Every address on the list was confirmed by its owner, and your ad runs in the English and the German edition.

Partner discount on Black Friday spots

While your plan runs, every Black Friday spot costs less. Silver saves 20%, Gold saves 50%.

Black Friday spots for WordPress plugin vendors

Black Friday is when most buyers plan a lifetime purchase. Our WordPress Black Friday deals page sells a fixed number of spots, and the earlier rows cost more because they are seen first. Buyers prepare with our Black Friday lifetime deals guide, which links to that page.

Measure what your WordPress plugin marketing brings

Every link to your product runs through our own redirect, which counts the click and adds utm_source=lifetimewp, utm_medium=referral and the placement as utm_campaign. In your own analytics you filter by that source and see visits, trials and sales from each placement.

On our side, we count how often your ad was seen, when at least half of it stays in view for a second, and how often it was clicked, per placement and period. Partners get these numbers as a report. The counting runs on our own Plausible server without cookies and without following any visitor.

Reach English and German WordPress buyers at once

Every deal page, every category and every placement exists in English and German. One booking reaches international buyers and the German speaking market in Germany, Austria and Switzerland. Buyers can compare two plugins side by side in the Arena, and category pages such as WordPress form plugins with a lifetime license group every deal by use case.

Structured data, a sitemap with every page and an llms.txt help search engines and AI assistants find the catalog, and your deal page with it.

Which option fits your WordPress plugin

  • You have a lifetime deal and a small budget

    Start with the free listing and the badge. With an affiliate program, your deal is featured as well.

  • You launch a product or run a sale

    Partner Gold places it on the homepage for a week every month, timed around the launch. In November, add a Black Friday spot.

  • You want a steady presence

    Partner Silver keeps up to 5 of your plugins on the deal pages and in the search results for $200 a month, billed yearly.

  • You want maximum reach

    Partner Gold: every placement for up to 12 plugins, 5 keywords, newsletter main ads and 50% off Black Friday spots.

See every placement

Both partner plans, a preview of each placement and the Black Friday spots on one page.

See advertising options

Checklist: promote your WordPress plugin on lifetimewp

  1. Pricing pageShow the lifetime price, the site limit and the support period on your official pricing page, so we can verify them.
  2. Submit the dealSend it through the contact form. The listing is free.
  3. Affiliate programMention it in the request if you have one, together with any coupon for our readers.
  4. BadgeAdd the badge to your pricing page once the deal is live.
  5. PlacementPick a partner plan, and a Black Friday spot for your November sale.
  6. AnalyticsFilter by utm_source=lifetimewp and compare the traffic with our report.

Frequently asked questions

How do I promote my WordPress plugin on lifetimewp?

Submit your lifetime deal for a free listing, then add a partner plan if you want more visibility. We verify price and license on your pricing page before the deal goes live.

How much does it cost to advertise a WordPress plugin here?

The listing is free. Partner plans start at $200 a month, billed yearly as $2,400, and Black Friday spots are paid once. All prices are net and in US dollars.

Can I list my plugin without a lifetime license?

No. The catalog only lists plugins and themes you can buy with a one time payment, because that is what our visitors are looking for.

How do I see the results of my ad?

Every click carries lifetimewp as its utm source, so you see visits and sales in your own analytics. Partners also get a report of impressions and clicks per placement.

Does advertising change your reviews and comparisons?

No. Ads are always labelled and stay apart from the editorial content. Prices, license terms and comparisons come from the vendor’s own page, whether a vendor advertises or not.

Can I promote WordPress theme deals too?

Yes. The catalog lists plugins and themes with a one time payment, and the free listing and the partner plans work the same way for both.

Will a WordPress plugin sponsored listing reach German WordPress buyers?

Yes. Every placement runs on the English and the German pages, so one booking reaches international buyers and the German speaking market in Germany, Austria and Switzerland.

Become a lifetimewp partner

Silver from $200 a month, Gold with search keywords and newsletter ads. Billed yearly, cancellable to the end of the year.

Compare partner plans

Ads don’t buy a review

Which deals appear in a guide and which drawbacks we name is an editorial decision. Affiliate links and booked placements never change what we write.

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