WP All Import vs WP Ultimate CSV Importer: Which WordPress Import Plugin Is the Better Lifetime Deal?

• $1,299 WP All Import Pro lifetime for unlimited sites

• $199 WP Ultimate CSV Importer Pro lifetime for unlimited sites

• 53 months until WP All Import Pro beats its annual plan

• 13 developer and data plugins with a lifetime license in our catalog

WP All Import vs WP Ultimate CSV Importer at a glance

The table puts both lifetime licenses side by side. Both vendors sell in US dollars, so you compare the prices directly. The gap is large: WP All Import Pro costs several times as much, but the package also contains Export Pro, every add-on and support without an end date.

Want pros, cons and features in one view? Put both import plugins next to each other in the Arena comparison of WP All Import and WP Ultimate CSV Importer.

WP Ultimate CSV Importer vs WP All Import: the real difference

Both plugins solve the same job: a file with hundreds or thousands of rows becomes WordPress content without copy and paste. WP All Import Pro has been around since 2012, WP Ultimate CSV Importer Pro since 2012. Both have a free version on wordpress.org, and both map file columns to WordPress fields by drag and drop. The difference lies in the package around the importer.

WP All Import Pro from Soflyy is sold as a suite. The lifetime package bundles Import Pro, Export Pro and every current and future add-on, with updates and support for life. Imports can come from a URL or an FTP server, and custom PHP functions let developers reshape data while it is imported.

WP Ultimate CSV Importer Pro from Smackcoders puts many field plugins into one license at a far lower price: ACF, Pods, Toolset and Meta Box fields, images pulled in from URLs and updates of existing entries instead of duplicates. Support ends after 1 year, updates continue for life.

WP All Import Pro lifetime: the import and export suite

WP All Import Pro brings CSV, XML and Excel files into posts, pages, custom post types and users, and WooCommerce products with its add-on. Scheduled imports update existing records, so a supplier feed or an ERP export can refresh the site every day. Export Pro writes the same data back out as CSV, XML or Excel.

The WP All Import Pro lifetime package costs $1,299 once for unlimited sites, with lifetime updates and support and a refund window of 90 days. The comparable annual plan costs $299. Our WP All Import Pro lifetime deal review goes deeper into free vs Pro and the payback.

• 

  WP All Import Pro

  SoflyyDeveloper Tools

  Import and export plugin for CSV, XML and Excel files with drag and drop mapping and scheduled imports.Import and export plugin for CSV, XML and Excel files with drag and drop mapping and scheduled imports.

  $1,299 one-time

  pays off after 53 mo.

  Get deal: WP All Import Pro(opens in a new tab)

WP Ultimate CSV Importer Pro lifetime: many field plugins for a low price

WP Ultimate CSV Importer Pro imports CSV, XML and Excel files into posts, pages, custom post types, WooCommerce products, users and taxonomies. It fills custom fields from ACF, Pods, Toolset and Meta Box, downloads images from their URLs and updates entries that already exist. Scheduled imports keep data from other systems in sync, and exports work the same way with filters.

The WP Ultimate CSV Importer Pro lifetime plan costs $199 once for unlimited sites, with lifetime updates and 1 year of support. Refunds are possible within 30 days and only under the vendor’s conditions. The vendor also sells a larger Premium plan and a plan for WPML imports as lifetime licenses.

• 

  WP Ultimate CSV Importer Pro

  SmackcodersDeveloper Tools

  Import and export posts, products, users and custom fields in WordPress from CSV, XML and Excel files.Import and export posts, products, users and custom fields in WordPress from CSV, XML and Excel files.

  $199 one-timeRegular price: $249−20%20% off the regular price

  Unlimited sites

  Get deal: WP Ultimate CSV Importer Pro(opens in a new tab)

WordPress import plugin comparison: features side by side

The list names the feature first, then which plugin covers it in its lifetime plan. The points come from the vendors’ feature pages as recorded in our deal data. Where the data names a feature for only one plugin, the other may still offer it, so test it in the free version.

• CSV, XML and Excel files

  Both import all three formats.

• Drag and drop field mapping

  Both. You drag the columns of the file onto the WordPress fields.

• Posts, pages, custom post types and users

  Both. WP Ultimate CSV Importer Pro also lists taxonomies.

• WooCommerce products

  Both. WP All Import Pro through its WooCommerce add-on, which is part of the lifetime package.

• Update existing entries

  Both update records instead of creating duplicates.

• Scheduled imports

  Both run imports on a schedule.

• Import from a URL or FTP server

  Listed for WP All Import Pro.

• Images from URLs

  Listed for WP Ultimate CSV Importer Pro.

• Custom PHP functions inside an import

  Listed for WP All Import Pro.

Import ACF fields from CSV: custom fields compared

If you need to import ACF fields from CSV, both plugins work. WP All Import Pro handles ACF through its own add-on, which the lifetime package includes. WP Ultimate CSV Importer Pro names ACF, Pods, Toolset and Meta Box in one license, which matters when a site uses a field plugin other than ACF.

Sites built on Meta Box Lifetime Bundle or ACPT should test the field mapping before buying. How those two field frameworks compare is shown in the duel Meta Box Lifetime Bundle vs ACPT, and our comparison of custom fields and snippets plugins explains which tool does what.

WooCommerce imports and supplier feeds

Shops are the most common reason to buy an importer. A supplier sends a CSV or XML feed, and the plugin turns it into products and updates prices and stock on a schedule. Both plugins import WooCommerce products and update existing ones, so both can run a daily feed.

The choice depends on how often you need help. A feed that breaks after a supplier changes its columns is a support case, and WP All Import Pro answers it for life. More one time tools for shops are collected under WooCommerce lifetime deals and in our list of WooCommerce plugins with a lifetime license.

Migrate content between WordPress sites with an export

To migrate content between WordPress sites, you export from one site and import into the other. WP All Import Pro bundles Export Pro for CSV, XML and Excel exports. WP Ultimate CSV Importer Pro exports with filters, so you can move only the posts or products you choose.

An import changes many entries at once. Run it on a copy of the site first, for example with WP Staging Pro, and push the result live once the data looks right. Our WP Staging Pro lifetime review shows how staging and push work.

WP Ultimate CSV Importer pricing vs WP All Import pricing

WP Ultimate CSV Importer Pro costs $199 once instead of the list price of $249, a discount of 20%. Our deal data holds no annual price for it, so there is no payback period to show. WP All Import Pro costs $299 a year or $1,299 once, so its lifetime package only wins after 53 months.

A payback of 53 months is long for a lifetime deal. It only makes sense when the importer stays in use for years, for example on a shop with a daily feed or at an agency with many client sites. How to read payback periods in general is explained in our guide to lifetime license vs subscription.

Unlimited sites for agencies

Agencies have it easy here: both lifetime licenses cover unlimited sites, so there is no tier to pick and no site limit to track. WP All Import Pro sells a single lifetime package, unlimited sites for $1,299. WP Ultimate CSV Importer Pro starts at unlimited sites for $199.

More tools that cover every client site with one payment are collected in our guide to lifetime plugins for unlimited sites. Every import and data plugin in our catalog is listed under developer plugins with a lifetime license.

Checklist: choosing between WP All Import and WP Ultimate CSV Importer

1. 1Count your importsA single migration rarely justifies $1,299. A daily feed for years can.
2. 2Check your field pluginACF works in both. Pods, Toolset and Meta Box are named for WP Ultimate CSV Importer Pro.
3. 3Decide how much support you needLifetime support or 1 year: that is the biggest difference besides the price.
4. 4Test both free versionsBoth plugins have a free version on wordpress.org. Import one real file in each before you buy.
5. 5Read the license termsUpdates, support, refund window and conditions. Our lifetime deal checklist lists what to look for.

WP All Import or WP Ultimate CSV Importer: which one suits you?

• Shops with daily feeds

  Supplier feeds that run for years and need help when they break: WP All Import Pro with lifetime support.

  Fits

  • WP All Import Pro$1,299

• Sites with Pods, Toolset or Meta Box

  Custom fields beyond ACF in one license: WP Ultimate CSV Importer Pro.

  Fits

  • WP Ultimate CSV Importer Pro$199

• Lowest one time price

  Imports now and then, and you solve problems yourself: WP Ultimate CSV Importer Pro at $199.

  Fits

  • WP Ultimate CSV Importer Pro$199

• One migration only

  A single move from another system: test the free versions first, then pick the cheapest license that does the job.

  Fits

  • WP Ultimate CSV Importer Pro$199
  • WP All Import Pro$1,299

• Agencies

  Imports and exports on many client sites: both cover unlimited sites, WP All Import Pro adds Export Pro and every add-on.

  Fits

  • WP All Import Pro$1,299
  • WP Ultimate CSV Importer Pro$199

• Developers

  Data that needs reshaping during the import: custom PHP functions in WP All Import Pro.

  Fits

  • WP All Import Pro$1,299

Frequently asked questions