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Pick two deals and see price, license, sites and features point by point, without a verdict from us.

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Your comparison

BetterLinks Pro vs WP 301 Redirects Pro

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Head to head

The measurable facts as bars. Green marks the better value in each row, red the weaker one. There is no overall winner.

One-time price
Cheaper
BetterLinks Pro$279 (Weaker value)
WP 301 Redirects Pro$49 (Better value)
WP 301 Redirects Pro is $230 cheaper
Sites covered
More sites
BetterLinks ProUnlimited sites (Better value)
WP 301 Redirects Pro1 site (Weaker value)
BetterLinks Pro covers unlimited sites
Current discount
Bigger discount
BetterLinks Pro30% (Weaker value)
WP 301 Redirects Pro37% (Better value)
WP 301 Redirects Pro has 7 percentage points more off

What matters to you?

Mark the points you care about. They stand out in the comparison below; we do not derive a recommendation from them.

Only show differences

Price

One-time priceComparison: Difference $230: BetterLinks Pro:
$279 (Weaker value)
one-time; WP 301 Redirects Pro:
$49 (Better value)
one-time
Regular priceComparison: Different: BetterLinks Pro:
$399 (Weaker value)
Currently 30% off; WP 301 Redirects Pro:
$79 (Better value)
Currently 37% off

License and sites

Sites coveredComparison: Different: BetterLinks Pro:
Unlimited sites (Better value); WP 301 Redirects Pro:
1 site (Weaker value)
License terms: BetterLinks Pro:
Agency Lifetime: billed once for unlimited sites with lifetime updates and support.; WP 301 Redirects Pro:
Personal lifetime license for 1 site with 30 site scans; Team (5 sites) and Agency (100 sites) lifetime tiers are also available. The page does not state how long updates and support run.

Yearly plan

Vendor’s yearly planComparison: Only one on record: BetterLinks Pro:
$187 per year; WP 301 Redirects Pro:
No yearly plan on record
Cost over the years: BetterLinks Pro:
What the annual plan has cost by the end of each year, against the one-time price.
Total cost of the annual plan compared with the lifetime price
Period Annual plan, total Lifetime Difference
Year 1 $187 $279 Lifetime costs $92 more
Year 2 $374 $279 You save $95
Year 3 $561 $279 You save $282
Year 4 $748 $279 You save $469
Year 5 $935 $279 You save $656; WP 301 Redirects Pro:
No yearly plan on record
One-time payment pays off after: BetterLinks Pro:
18 months
against $187 per year; WP 301 Redirects Pro:
No yearly plan on record

Total cost of the annual plan compared with the lifetime price
Period	Annual plan, total	Lifetime	Difference
Year 1	$187	$279	Lifetime costs $92 more
Year 2	$374	$279	You save $95
Year 3	$561	$279	You save $282
Year 4	$748	$279	You save $469
Year 5	$935	$279	You save $656

Offer

Offer endsComparison: Same: BetterLinks Pro:
No end date announced; WP 301 Redirects Pro:
No end date announced
Sold viaComparison: Same: BetterLinks Pro:
Official website; WP 301 Redirects Pro:
Official website
Price checkedComparison: Same: BetterLinks Pro:
Oct 4, 2026Vendor pricing page(affiliate link, opens in a new tab); WP 301 Redirects Pro:
Oct 4, 2026Vendor pricing page(opens the vendor’s pricing page in a new tab)

Ecosystem

CategoryComparison: Same: BetterLinks Pro: SEO; WP 301 Redirects Pro: SEO
Built forComparison: Same: BetterLinks Pro:
No specific ecosystem; WP 301 Redirects Pro:
No specific ecosystem

Features

Listed features: BetterLinks Pro:
Short links and 301, 302 and 307 redirects
Automatic keyword linking
Broken link checker
Split testing for redirects
Affiliate link disclosure
Click analytics and Google Analytics integration; WP 301 Redirects Pro:
Create and manage 301 redirects
Automatic redirects for 404 errors
Scanner for broken and malicious outgoing links
Bad bot filtering with Google whitelisted
Charts and detailed logs
Central dashboard for licenses and sites

Strengths and weaknesses

Strengths: BetterLinks Pro:
Lifetime updates and support for unlimited sites
Replaces a redirect plugin, a link checker and a link shortener
Free version on wordpress.org to start with; WP 301 Redirects Pro:
Pay once and use forever, no yearly fees
Very low entry price for a lifetime license
Free version on wordpress.org with a large user base
Weaknesses: BetterLinks Pro:
Lifetime is only offered as the unlimited Agency plan
A link tool, not a full SEO plugin for titles and meta
Many features can feel heavy for a small blog; WP 301 Redirects Pro:
Link scans are limited per tier (30, 70 or 200 site scans)
The page does not mention updates explicitly
Refunds only within 7 days

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Links marked “Ad” are affiliate links. Your price stays the same. Affiliate disclosure

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