Divi vs Bricks: Which WordPress Builder Is the Better Lifetime Deal?

• $249 Divi lifetime for unlimited sites

• $599 Bricks Builder lifetime for unlimited sites

• 29 months until Bricks beats its annual plan

• 32 page builders and add-ons with a lifetime license in our catalog

Divi vs Bricks at a glance

The table puts the lifetime license of each builder next to its annual plan. Both vendors sell in US dollars, so you compare the prices directly. Divi and Bricks Builder each sell one lifetime plan, and both cover every site you build.

Want pros, cons and features side by side? Put both builders next to each other in the Arena.

Bricks Builder vs Divi: the real difference

Both tools build complete sites visually, including headers, footers and templates. The difference is the way of working. Divi starts from a design: you pick a ready layout, drag modules onto the page and change them in a settings panel. Bricks starts from structure: you build with containers and reusable classes, then fill them with dynamic data.

That shapes everything else. Divi gets a non technical person to a finished page quickly. Bricks takes longer to learn, but a site built with classes is easier to change later, because one class edit updates every element that uses it. Our WordPress page builder comparison puts both next to Oxygen and WPBakery.

Divi lifetime deal: builder, theme and plugins for unlimited sites

Divi combines a WordPress theme with a drag and drop builder that also runs as a plugin inside other themes. It includes a theme builder, WooCommerce modules and a large library of ready layouts. The membership also brings the Extra theme plus Bloom for email opt ins and Monarch for social sharing.

The Divi lifetime deal costs $249 once for unlimited sites, with updates and support for life. The annual plan costs $89. Divi AI, Divi Cloud and VIP support stay separate subscriptions, so plan for them only if you really need them.

• 

  Divi

  Elegant ThemesPage Builders

  Theme and visual page builder with a large layout library, plus Extra, Bloom and Monarch.Theme and visual page builder with a large layout library, plus Extra, Bloom and Monarch.

  $249 one-time

  pays off after 34 mo.

  Get deal: Divi(opens in a new tab)

Bricks Builder lifetime: a theme builder for clean, fast sites

Bricks is a WordPress theme with a built in visual editor. It styles elements with classes, pulls dynamic data into any element, and comes with a query loop builder, a popup builder, conditions, interactions, forms and a WooCommerce builder. Bricks is known for lean HTML output, which makes it easier to reach good Core Web Vitals.

The Bricks Builder lifetime license (Ultimate plan) costs $599 once for unlimited sites, with all future updates and support. Annual plans start at one site; the unlimited annual plan costs $249. A growing set of add-ons extends it, collected in our guide to Bricks Builder extensions with a lifetime license.

• 

  Bricks Builder

  Page Builders

  • Bricks

  Visual site builder delivered as a theme, with query loops, conditions and a WooCommerce builder.Visual site builder delivered as a theme, with query loops, conditions and a WooCommerce builder.

  • Bricks

  $599 one-time

  pays off after 29 mo.

  Get deal: Bricks Builder(opens in a new tab)

Features compared: editor, dynamic data, speed and WooCommerce

The list names the feature first, then which builder has it. The points come from the vendors’ feature pages and our deal data.

• Visual editing on the front end

  Both.

• Theme builder for headers, footers and templates

  Both.

• Ready layouts and design packs

  Divi, with a large library you import in a few clicks. Bricks has fewer ready templates.

• Class based styling

  Bricks. Divi styles mainly per module and through presets.

• Query loops, conditions and dynamic data

  Bricks has all three built in. Divi covers dynamic content inside its modules.

• WooCommerce templates

  Both. Divi with WooCommerce modules, Bricks with a WooCommerce builder.

• Use with another theme

  Divi, because its builder also runs as a plugin. Bricks is the theme itself.

• Email opt ins and social sharing

  Divi, through Bloom and Monarch in the same membership.

Divi vs Bricks pricing: lifetime or annual plan?

Both vendors sell both models for unlimited sites. Divi costs $89 a year or $249 once, so the lifetime license wins after 34 months. Bricks costs $249 a year for unlimited sites or $599 once and wins after 29 months.

A site builder stays in place for as long as the site lives, so most owners pass both points well within the first three years. Why paying once usually wins for tools you keep is explained in our guide to lifetime license vs subscription.

Which is the better page builder for agencies?

On price, it is a draw: both lifetime licenses cover every client site. The difference is in daily work. With Divi, designers deliver quickly from ready layouts, and clients often find the editor easy. With Bricks, a team builds its own class system once and reuses it on every project, which keeps sites consistent and fast.

More tools that include every client site for one payment are collected in lifetime plugins for unlimited sites. All builders and add-ons in the catalog are listed under page builders with a lifetime license.

Switch from Divi to Bricks: what you need to know

There is no import from Divi to Bricks. Divi stores its layouts in its own format, so moving away means rebuilding pages, not converting them. Plan the switch for a redesign, or start new projects in Bricks and leave running Divi sites as they are.

Divi alternative or Bricks Builder alternative

Looking for a Divi alternative with cleaner code? Bricks is the obvious candidate, and Oxygen Builder follows the same developer approach. How those two compare is shown in our duel Bricks vs Oxygen.

Looking for a Bricks Builder alternative that stays closer to WordPress itself? Block plugins for the Gutenberg editor are lighter still and need no builder at all, compared in our guide to Gutenberg block plugins with a lifetime license. Builders for the Bricks ecosystem are listed under Bricks lifetime deals.

Checklist: choosing between Divi and Bricks

1. 1Who edits the siteDesigners and clients who want ready layouts: Divi. Developers who want structure and classes: Bricks.
2. 2Speed targetsIf PageSpeed scores matter for your projects, test a Bricks page and a Divi page with the same content before you buy.
3. 3Dynamic contentDirectories, listings or custom post types need query loops and conditions. Bricks has them built in.
4. 4TrialUse Divi’s 30 day and Bricks’ 60 day money back guarantee, and note the date of purchase.
5. 5License termsRead what lifetime covers: updates, support and extra services. Our lifetime deal checklist lists what to look for.

Divi or Bricks: which one suits you?

• Designers and beginners

  Ready layouts, a visual editor and Bloom plus Monarch in one membership: Divi gets you to a finished site fastest.

  Fits

  • Divi$249

• Agencies

  Both cover every client site. Pick Bricks for a reusable class system, Divi for fast delivery from layouts.

  Fits

  • Bricks Builder$599
  • Divi$249

• Developers

  Classes, query loops, conditions and lean output make Bricks the more complete tool.

  Fits

  • Bricks Builder$599

• Speed first

  If Core Web Vitals decide, Bricks or the developer builder Oxygen.

  Fits

  • Bricks Builder$599
  • Oxygen$199.50

Frequently asked questions