Comparison
Divi vs WPBakery: Which Page Builder Is the Better Lifetime License?
Divi vs WPBakery is the choice between a complete theme and builder package for unlimited sites and a lean builder plugin that you license site by site. Both sell a one-time license: Divi costs $249 once for unlimited sites, WPBakery Page Builder costs €69 once for 1 site. This comparison covers pricing, support, the theme builder, shortcodes, switching and which builder fits which project. Every price comes from the vendor’s own pricing page.
- By the lifetimewp team
- 10 min read
- Updated
- Prices checked on Oct 4, 2026
Links marked “Ad” are affiliate links. Your price stays the same. Affiliate disclosure
Key takeaways
- Price: Divi costs $249 once for unlimited sites, WPBakery Page Builder €69 once for 1 site. One site is cheaper with WPBakery, many sites with Divi.
- Support: Divi includes updates and support for life. WPBakery Page Builder includes lifetime updates and 1 year of Support Plus.
- Scope: Divi is a theme, a builder and a theme builder in one package, plus Extra, Bloom and Monarch. WPBakery Page Builder is a builder plugin that works with almost any theme.
- Switching: WPBakery Page Builder stores content as shortcodes, and leaving Divi means rebuilding layouts. Either way, the builder you pick stays with you for years.
- Refunds: 30 days for Divi, 15 days for WPBakery Page Builder.
Divi vs WPBakery at a glance
The table puts both lifetime licenses side by side. Elegant Themes sells Divi in US dollars, WPBakery sells in euros. We show both prices exactly as the vendors list them and do not convert them, so compare the amounts with your own exchange rate in mind.
- Lifetime price
- $249
- Sites
- Unlimited sites
- Annual plan
- $89
- Pays off after
- 34 months
- Checked
- Oct 4, 2026
LicenseOne-time payment for unlimited sites (Divi Lifetime) with lifetime updates and support. Pro services such as Divi AI and Divi Cloud are billed separately as subscriptions.
- Lifetime price
- €69
- Sites
- 1 site
- Annual plan
- not stated
- Pays off after
- not stated
- Checked
- Oct 4, 2026
LicenseOne-time payment for 1 site (Regular license) with lifetime updates and one year of Support Plus included. Lifetime licenses for 5 and 10 sites are also available.
License terms, per the vendor
- Divi
- One-time payment for unlimited sites (Divi Lifetime) with lifetime updates and support. Pro services such as Divi AI and Divi Cloud are billed separately as subscriptions.
- WPBakery Page Builder
- One-time payment for 1 site (Regular license) with lifetime updates and one year of Support Plus included. Lifetime licenses for 5 and 10 sites are also available.
Want pros, cons and features in one view? Put both builders next to each other in the Arena comparison of Divi and WPBakery Page Builder. The bigger picture with every lifetime builder in our catalog is in our WordPress page builder comparison.
WPBakery vs Divi: the real difference
Both tools let you build pages visually instead of writing code. The difference is what you buy around the editor. Divi from Elegant Themes is a whole toolkit: a theme, a drag and drop builder that also runs as a plugin with other themes, a theme builder for headers, footers and templates, WooCommerce modules and a large layout library.
WPBakery Page Builder is a builder plugin and nothing more. It sits on top of the theme you already use, offers a front end editor, a grid builder and a skin builder for styling, and leaves headers, footers and templates to the theme. Many premium themes ship a bundled copy of it, which is often how sites end up with it in the first place.
That leads to a simple rule of thumb. If you want one package that designs the whole site, Divi covers more ground. If you are happy with your theme and only need a visual editor for page content, WPBakery Page Builder is the smaller purchase.
Divi lifetime: theme, builder and extras for every site
The Divi lifetime license costs $249 once and covers unlimited sites with lifetime updates and support. The package includes the Extra theme, the Bloom email opt in plugin, the Monarch social sharing plugin and the Divi Dash site manager. The annual plan costs $89, and the refund window is 30 days.
Not everything is part of the one-time price. Divi AI, Divi Cloud and VIP support are separate subscriptions. The license works without them, but count them in if you plan to use AI generated content or a shared cloud library. Our Divi vs Bricks Builder comparison shows how Divi stacks up against a builder aimed at developers.
Divi
Elegant ThemesPage Builders
Theme and visual page builder with a large layout library, plus Extra, Bloom and Monarch.
Get deal: Divi(opens in a new tab)$249 one-time
pays off after 34 mo.
Divi: pros and cons
Pros
- Unlimited sites for a single payment
- Lifetime updates and support included
- The builder also runs as a plugin with other themes
Cons
- Divi AI, Divi Cloud and VIP support are only available as paid subscriptions
- Moving away from Divi later means rebuilding your layouts
- Only one lifetime tier, so a single site pays the unlimited price
One-time payment for unlimited sites (Divi Lifetime) with lifetime updates and support. Pro services such as Divi AI and Divi Cloud are billed separately as subscriptions.
WPBakery Page Builder lifetime: a builder for the theme you already have
The Regular license of WPBakery Page Builder costs €69 once for 1 site. Updates are lifetime, and the first year of Support Plus is included. The refund window is 15 days, and the vendor also sells lifetime tiers for more sites: 1 site for €69, 5 sites for €256, 10 sites for €499.
The builder works with almost any theme, which is its main strength. You assemble layouts from ready content elements in a front end editor, build post grids with the grid builder and style elements with the skin builder. The template library and the AI features belong to Support Plus, so they need a renewal after the first year.
WPBakery Page Builder
Page Builders
Established drag-and-drop page builder with a front-end editor that works with almost any theme.
Get deal: WPBakery Page Builder(opens in a new tab)€69 one-time
1 site
WPBakery Page Builder: pros and cons
Pros
- Low one-time price for a single site
- Manual updates stay available after Support Plus expires
- Lifetime tiers for 5 and 10 sites for agencies
Cons
- Ticket support, auto-updates, template library and AI need Support Plus after the first year
- One license covers only 1 site
- Content is stored as shortcodes, so switching builders later takes effort
One-time payment for 1 site (Regular license) with lifetime updates and one year of Support Plus included. Lifetime licenses for 5 and 10 sites are also available.
Divi theme builder vs a builder inside your theme
The Divi theme builder designs the parts around your content: headers, footers, blog post templates, archive pages and shop templates with the WooCommerce modules. You design them once and they apply across the whole site, so a redesign does not mean editing every page.
WPBakery Page Builder has no theme builder in our deal data. It shapes the content area, while headers, footers and templates come from your theme. That is not a weakness if your theme already handles those parts well; it simply means the theme choice matters more. Our guide to WordPress themes with a lifetime license helps with that choice.
WPBakery Support Plus vs lifetime support
WPBakery Support Plus is a yearly service on top of the license. It adds ticket support, automatic updates from the dashboard, the template library and the AI features. The first year is included in the Regular license. After that, the plugin keeps working and manual updates stay available, but the extras stop until you renew.
Divi handles this differently: updates and support are both lifetime in the one-time price, and only the separate cloud and AI services cost extra. If you rely on the vendor when something breaks, that difference is worth more than the price gap suggests.
Divi vs WPBakery pricing and payback
Divi costs $89 a year or $249 once, so the lifetime license beats the annual plan after 34 months. Our deal data holds no annual price for WPBakery Page Builder, so there is no payback period to show. Its license is a one-time purchase anyway; only Support Plus renews yearly if you want it.
Divi: lifetime price vs. annual plan
Compared with the $89/year plan, it pays for itself after 34 months and saves $196 over five years.
| Period | Annual plan, total | Lifetime | Difference |
|---|---|---|---|
| After 1 year | $89 | $249 | Lifetime costs $160 more |
| After 3 years | $267 | $249 | You save $18 |
| After 5 years | $445 | $249 | You save $196 |
For a single site, WPBakery Page Builder costs far less up front. The picture turns once you count sites: Divi covers unlimited sites for one price, while WPBakery sells tiers (1 site for €69, 5 sites for €256, 10 sites for €499). How to read payback periods in general is explained in our guide to lifetime license vs subscription.
Divi unlimited sites vs WPBakery tiers for agencies
Agencies feel the license model most. Divi unlimited sites means every client project is covered by the same payment, with no site count to track. WPBakery Page Builder limits each license: the largest lifetime tier in our data covers 10 sites, so a growing agency buys again.
More tools that cover every client site with one payment are collected in our guide to lifetime plugins for unlimited sites. Every builder and add-on in our catalog is listed under page builders with a lifetime license.
WPBakery shortcodes: how to switch from WPBakery to Divi
WPBakery shortcodes are the reason a switch takes effort. The builder saves your layouts as shortcodes inside the post content. When the plugin is deactivated, WordPress no longer understands those shortcodes and shows them as plain text, so another builder cannot simply take over the pages.
To switch from WPBakery to Divi, plan to rebuild the important pages in the new builder. Start with templates and the pages that bring traffic, and do the work on a copy of the site, for example with WP Staging Pro. The same applies in the other direction: leaving Divi later also means rebuilding layouts.
Looking for a WPBakery alternative that is not Divi? Bricks Builder and Oxygen target developers, compared in the duel Bricks Builder vs Oxygen. Block plugins for the WordPress editor need no builder at all, see our guide to Gutenberg block plugins with a lifetime license.
Checklist: choosing between Divi and WPBakery
- Count your sitesOne site points to WPBakery Page Builder at €69. Several client sites point to Divi for unlimited sites.
- Check your themeIf your theme already ships WPBakery Page Builder, find out how it updates before you buy a separate license.
- Decide how much support you needLifetime support with Divi, or 1 year of Support Plus and a renewal after that.
- Plan for the long termBoth builders tie your layouts to them. Pick the one you want to keep for years.
- Read the license termsUpdates, support, refund window and add on subscriptions. Our lifetime deal checklist lists what to look for.
Divi or WPBakery: which one suits you?
One site on a theme you like
A visual editor for page content and no new theme: WPBakery Page Builder at €69.
Support for years
Lifetime support without a renewal: Divi. With WPBakery Page Builder, plan Support Plus into your budget.
Sites already on WPBakery
Existing layouts in shortcodes: staying with WPBakery Page Builder avoids a rebuild.
Developers who prefer clean markup over a large layout library may want neither. Our Elementor add-ons comparison and the Bricks Builder vs Oxygen duel show the other camps. A code first approach also fits with snippet tools, listed with other developer tools for WordPress.
Code Snippets Pro and similar tools are useful with either builder, because small layout fixes often need a line of CSS or PHP rather than a new module.
Frequently asked questions
Divi vs WPBakery: which is better?
It depends on how many sites you build and how much the builder should do. Divi is a theme, builder and theme builder for unlimited sites with lifetime support, WPBakery Page Builder is a builder plugin for 1 site per Regular license at a lower price.
Do I need WPBakery Support Plus after the first year?
No, the plugin keeps working without it. Manual updates stay available, but ticket support, automatic updates, the template library and the AI features need a Support Plus renewal after the first year.
What is a good WPBakery alternative with a lifetime license?
Divi is the closest one for visual design with a large layout library, at $249 once for unlimited sites. Developers look at Bricks Builder or Oxygen, and block plugins for the WordPress editor need no builder at all.
How do I switch from WPBakery to Divi?
You rebuild the pages in Divi, because layouts saved as shortcodes do not carry over. Start with templates and your most visited pages, and work on a staging copy before you deactivate the old builder.
What happens to WPBakery shortcodes when I deactivate the plugin?
They show up as plain text in your pages. WordPress only renders a shortcode while the plugin that provides it is active, so deactivate WPBakery Page Builder only after the pages have been rebuilt.
Does Divi cover unlimited sites with one license?
Yes. The Divi lifetime license covers unlimited sites for $249 once, with lifetime updates and support, as checked on Oct 4, 2026. Divi AI, Divi Cloud and VIP support are separate subscriptions.
Is the Divi lifetime license worth it?
Yes, if you use it for more than 34 months or on several sites. That is when the one-time price of $249 beats the annual plan of $89.
More page builders with a lifetime license
38 builders and add-ons in this category, each with the date we last checked the price.
